top of page
shutterstock_2271023195.jpg

Join us in Transforming the UK Rental Market

At endroit sur, we're revolutionising the UK rental market by providing a professional seamless experience for renters while addressing the inefficiencies of the current buy-to-let landscape. Our mission is to create a single, trusted brand that supports tenants at every stage of their rental journey- from their first one bedroom flat to their family home.

​

The UK rental market is worth over £70 billion and serves more than 4.5 million households. However, its deeply fragmented, with many small landlords exiting the market due to increasing regulatory and financial pressures. Around 10% of landlords have sold or are planning to sell their portfolios in the next year, creating a significant opportunity to consolidate and professionalise the sector.

Our Vision

We aim to institutionalise the fragmented rental market, offering tenants long-term stability, consistent concierge levels of service and high-quality homes. By acquiring, refurbishing, and managing properties at scale, we will set a new benchmark for the rental experience, ensuring every tenant enjoys a safe, modern and well maintained home.

Property
Property Investment

Why invest with endroit sur?

The UK rental market is undergoing a significant transformation, presenting both challenges and opportunities. With a total value of over £70 billion, the sector currently supports 4.5 million rental households, yet it remains highly fragmented and inefficient.

 

The Fragmentation Problem

 

The majority of rental properties in the UK are owned by small, individual landlords. Over 2.65 million landlords own rental properties, but 94% own fewer than five properties, and most operate part-time. These landlords face mounting challenges:

​

Increased Regulation: Stricter energy efficiency requirements, higher taxation, and evolving legal obligations have made buy-to-let (BTL) less financially viable for small landlords.

​

Economic Pressure: Rising mortgage rates and inflation have squeezed profit margins, prompting many landlords to exit the market.

​

Inconsistent Standards: Without a professional, unified management approach, tenants experience varying levels of service, property quality, and long-term stability.

 

The Exit Trend

 

The pressures on landlords have triggered a wave of exits:

​

10% of landlords plan to sell at least one property in the next year, according to recent surveys.

 

Over 70,000 rental homes were sold in the past year alone, contributing to a net reduction in available rental properties.

​

Many landlords are selling properties that require significant investment to meet energy efficiency standards, as homes with low EPC ratings will be un-lettable by 2028 under government regulations.

 

This trend is exacerbating the already critical shortage of rental properties, with demand far outstripping supply. The imbalance has driven up rents, creating challenges for tenants and further straining the market.

 

endroit sûr: The Solution

 

At endroit sûr, we see this shift as an opportunity to professionalise and consolidate the rental market. By purchasing portfolios from landlords looking to exit, we aim to:

​

Provide an Exit Route: Offer small landlords a seamless process to sell their portfolios, leveraging cash purchases to maximise negotiation power and secure value.

​

Upgrade Substandard Homes: Invest in refurbishment and modernisation to meet current energy efficiency and quality standards, ensuring homes are fit for the future.

​

Deliver Long-Term Stability: Consolidate properties under a single, professionally managed brand, providing tenants with consistent service, high-quality homes, and security of tenure.

 

Addressing the BTL Gap

 

While institutional investors have focused heavily on Build-to-Rent (BTR) developments in urban centres, endroit sûr is addressing the overlooked single-family home market outside city centres.

​

The Market Gap: Over 80% of renters live outside of city centres, choosing locations near schools, family, friends, and established communities. This demand is not being met by urban-centric BTR schemes.

​

A Fragmented Landscape: Small landlords dominate suburban and rural areas, offering a fragmented experience that endroit sûr will consolidate under one brand.

​

Consistent Experience: By creating a trusted, professional rental brand, we’ll remove the need for tenants to navigate multiple letting agents and landlords as their housing needs evolve.

 

Our Opportunity to Lead

 

The landlord exit trend, combined with a lack of attention on suburban rental markets, creates a perfect storm for disruption. By acquiring and improving single-family homes across the UK, endroit sûr will deliver a scalable, community-focused solution that addresses both landlord and tenant needs.

 

Investing in endroit sûr means becoming part of a movement to transform the rental experience, deliver long-term stability for tenants, and professionalise the market at scale.

 

Let’s build the future of UK renting—together.

​

​

bottom of page